MS:Extended writing activity

Institutional context-Skyfall

• Has a high profile star been used in this film and why is this important?-The actor Danie Craig has been used in previous James Bond films as well as in other large productions such as the girl with the dragon tatto which attracts audiences from other genres to this production as some people may want to watch the film purley because he is the main character.

• Which studio produced this film?-Eon Productions

• Is it industrial or and independent film production?-Industrial film production

• What strategies were used to market the film?

Strategies used:
-The main theme tune that runs throughout the film and the trailer is performed by the very famous singer Adele which opens up the potential audience to all of the people that support her work as a singer.
-There was also a large Heineken advert campaign that stared Daniel Craig and promoted the film the film Skyfall.
-The film was also promoted at the 2012 Olympics with a short 30 second preview being shown to draw in huge potential audience numbers and create buzz.
-A symbolic partnership was also founded between coca-cola and skyfall.

• Is the institutional context evident in the production values of the opening?

Media Audiences-Dawn of the dead

• Who is the target audience?

-The film was released in the UK with a guided rating by the BBFC of 16 both fort he theatrical and uncut version but the directors cut of the production was rated at an 18 because the extras that were featured we more graphic that the footage used in the final production.Due to the removal of these scenes it shows that the target audience is obviously the middle aged teenager which fits in with the trend that most horror productions target audiences are males that are between the age of 16-35.

• What are the probable and possible audience readings of the text?

- I feel that the audience agrees with the preferred reading. My reasons for this is that the audience agrees with the codes of the production which make this production effective and conform with the usual conventions of a horror film.
-An example of this is the titles used, the titles are the same colour as blood and with the footage in the background of zombies covered in blood and prosthetics to create a gore look they emphasise the genre of the production.

• How do you, as a British teenager,read and evaluate the text?To what extent is your evaluation influenced by your age,gender and background?

-I felt that the text does conform with the different aspects of the horror genre that you would expect to see in a production of this type so i would read it like any other typical horror film of this type.
-From watching the opening scene i can gather enough information to suggest that this production is not suitable for children who are young due to the graphic content that is shown and the general narrative. I also feel that the male audience members like me watch productions like this due to the thrill and excitement that they experience rather than the actual plot of the production.

The girl with the dragon tattoo:Media Language

• How does mise en scene convey meaning in this sequence?
  -The characters and objects filmed are covered in a black paint or a dark liquid, this conveys a sense of mystery among the characters as we cannot see their faces properly. The Meaning of this is to reflect the film and its secrecy as the opening title doesn't give any information away about the film.
  
• How does camera shot size, movement and angle convey meaning?
  -The opening scene uses two different camera shot sizes, movement and angle convey the meaning of the film to the audience. We see a large number of close ups again creating drama in the title sequence. Furthermore all camera shots are moving rather than static which means the audience has a limited time to view the on screen content so further creates mystery.
  
• How does sound anchor the images?-The song used in the opening sequence of 'The Girl with the Dragon Tattoo'. The immigrant song by led zeplin is a loud powerful soundtrack that builds the tension and i widely recognised by a large number of people..
  
• What do we learn about the characters through dialogue and non-verbal language?
  -There is no dialogue featured in the opening sequence of this film which has been done on purpose too create a sense of mystery and build suspense.
  
• What other visual techniques does the director use and why?-The director uses other visual techniques that include shots like panning and zooming shots, this is used by the director to keep the clip fast pace and sustain mystery. For example there is  a shot of one of the characters but a zoom or pan is used to hide their face so that no information is given away.