Institutional context- Harry Potter and The Deathly Hallows Part 1 & 2
Has a high profile star been used in this film and why is it important?
- Daniel radcliffe has been used in the film opening
- This is important as Harry (Daniel Radcliffe) is the main character in the clip and this is the last film in the sequel and so the audience will be especially interested to see him in action.
Which studio produced this film?
- Warner Bros. Pictures
Is it an Industrial or Independent film production?
- Industrial film production
What strategies were used to market this film?
- Two minute trailer for the film was released on 22nd september 2010
- ABC Family broadcasted interviews and additional scenes from both parts 1 & 2 during 'Harry Potter' weekend which began on 8 July 2010
- On 29th September 2010, three character posters for Part 1 of Harry, Ron, Hermione were released via Yahoo! Movies
- On 15th October 2010 tickets began selling on Fandango for the US release of Part 1 and on the 19th October, a 50-second clip featuring never before seen footage was aired at the 2010 Scream Awards
- On the 3rd November 2010, the Los Angeles Times released an extended clip of Harry leaving the Burrow to find the Horcruxes titled "No One Else Is Going to Die For Me"
Is the institutional context evident in the production values of the opening?
Who is the target audience?
Media Audiences- (Triangle,2009, Smith)
- The target audience for Triangle is a 15-24, this is due to the film being a pyschological horror and having some elements of blood and gore although this doesn't seem apparent in the opening title sequence.
- The possible audience readings of the opening scene are that its not a stereotypical horror, the opening scene consists of bright lighting and doesnt really give the text a stereotypical look of a horror. However the music that plays and how the titles appear distorted connote the genre of the film and informs the audience that the film is a horror genre
- The way I read the text is that it doesn't have the look of a typical horror film, infact when going to watch the film in the theatre i didn't realise that it was a horror until the middle of the film
- I have watched many other horror films and usually they all have a similar look to them in terms of isolation and greyed colours, however with Triangle this is the opposite with many characters and people in the scene where they are boarding the boat.
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